E-marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

E-marketing Plan - Essay Example The company then put together a lot of tips and tricks to help find the perfect swimsuit for their shape. The company hopes that in the future they would continue to grow and promote a healthier outlook on what beauty really is and help one find something that is right, just for them (‘Swimwear Galore-About us.’ 2014). The website also show that swimwear industry is among the most fancied industries across the globe with the players fetching fabulous returns from the sale of the leisure costumes. The swimwear market has been projected to be among the most valued enterprises in the globe in the near future as swimming is increasingly being appreciated as a healthy, leisure activity across the globe. Popularity of the activity is therefore perceived as among the most influencing factor to the glowing market awareness of the swimwear. Besides, increased innovation in fashion in the industry is contributing towards market growth and especially so to the young generation (â⠂¬ËœSwimwear Galore-About us.’ 2014). In Australia for instance, the strong sporting culture as well as beach culture has influenced much on the growth of the fashion industry especially as concerns the swimwear and such designs (Austrade, 2014). The fashion designs in Australia on the swimwear are effective in representing changes over time in customs, tastes as well as on international trends according to the website. The main brand in the industry within Australia has been and continues to be Speedo with such others as Quiksilver, Rip curl as well as Billabong companies sharing on the market segment remaining. The industry has however evolved to become very competitive with such other swimwear brands like the Wahine, AussieBum as well as Funky Trunks commanding great influence in the industry (Austrade, 2014). Swimwear galore however continues to influence trends in the